Fred helps Energy Voice shine a spotlight on the Humber
Fred has played a pivotal role in helping introduce a growing media platform to the Energy Estuary.
Energy Voice took residency at Hull Truck Theatre as it shone its spotlight on the Humber, taking in the huge strides made in offshore wind and the vital role the region has to play in decarbonisation and clean power.
Having grown out of the oil and gas industry that has dominated North East Scotland, the news platform and its membership community, E-FWD, has branched out to key clusters across the UK.
Keen to ensure strong exposure in the business community, Fred was appointed to assemble the right audience to welcome both brands for a launch ‘festival’, while helping amplify the social media presence surrounding the arrival.
Having used Energy Voice as a channel for clients in the energy sector as part of its PR offer, Fred was well aware of the esteem the brand was held in, and the opportunity offered to the region in raising awareness and engagement.
Over two sessions, Energy Voice held a live recording of its podcast ahead of an E-FWD ‘Momentum Morning’ Breakfast Briefing, with the government’s head of mission control for Net Zero, Chris Stark, the keynote.
To deliver, Fred worked with Future Humber Bondholders and Humber Energy Board.
Emma Lamont, senior marketing manager for the DC Thomson brands, said: “If you are looking for an agency that understands The Humber and sits squarely at the heart of businesses in the area, I would highly recommend Fred and Dave Laister in particular.
“Fred has provided us with a highly personalised service, ideal for a niche business like ours. Dave is a joy to work with; a highly skilled specialist who understands the market well and has a knack for making things happen behind the scenes with little input needed. The whole process has been incredibly easy and a gigantic time saver for me.
“Our product was well matched with our target audience and with the help of Dave, our brand was placed directly in the eyeline of highly desirable leads. We made strong connections and I certainly feel as though our brand presence has been greatly improved with the help of the team at Fred.”
Following the event, Dave was invited to write a column for Energy Voice.
ENDS
For further information, email dave@fredmarketing.co.uk or call 07730 639525.